A live website for your first business, in six decisions.
Free, for the person who has been meaning to for a year. It doesn’t have to be perfect; it has to end.
Six decisions. Then you’re live.
Each step ends with one decision you make once.
- 01
The idea
Who it’s for and what changes for them.
- 02
The name
Checked against the real domain registry.
- 03
The brand
A palette, a font pair, a one-page board.
- 04
The offer
What it is, what it costs, said out loud.
- 05
The website
Written from your answers, hosted free.
- 06
The launch
The posts, and a two-week plan that ends.
- You’re shipping things in boxes. Step 1 will send you to Shopify, and mean it.
Decisions, already made.
Seventeen pages that hand you the filled-in version. Nothing to buy and nothing to sign up for — open one, take what you need, close the tab.
- 40 palettesForty color schemes with every color already given a job, a live preview on a real page, and the CSS.open it
- 30 font pairingsThirty pairs, fifteen considered and fifteen brave, all free on Google Fonts, each shown as a real specimen.open it
- 120 hooksA hundred and twenty caption starters in six jobs, with the brackets you fill in.open it
- 5 welcome emailsThe five emails a new subscriber gets from you, written, with the blanks marked.open it
- The sales pageEvery section a sales page has to have, in order, with one complete worked example.open it
- The Instagram gridSix grid setups and thirty post templates, so posting becomes a text swap.open it
- 90 days of postsA three-month content plan you set once and run, with a day 91 that needs no new decisions.open it
- Get found locallyGoogle Business, local search and the listings that send people to your door.open it
- An hour a weekThe marketing system for after you’re live: what to do, when, and what to ignore.open it
- 5 starter palettesFive complete color schemes with the rule for where each color goes.open it
- 30 bio linesFor every box that asks what you do.open it
- The homepageThe seven blocks mine has, and the order I write them in.open it
- The about pageWritten, except the parts that are actually about you.open it
- The pricing pageYour prices on the page without a paragraph of apology in front of them.open it
- The brand boardOne page so you stop rebuilding your brand every time you need a graphic.open it
- The testimonial askThe email that gets a sentence you can publish, instead of “she was great.”open it
- Launch weekSeven days so launch day is boring, and boring is the goal.open it
“You’re done” and “Do this first.”
The checklist that draws the finish line, and the one to read before any of the rest. These two are PDFs, so they come by email.
Licence. Yours for your own work and your client work, as many projects as you like. Don’t resell a page or share its link — send people here instead.
I spent my career launching other people’s things.
I was the person you hired when you had something to launch. Give me your idea and I’d give you back a name, a website, and a launch day we hit. Other people’s launch days.
Then I got pregnant with my third kid, stopped taking client work, and had the thought that sounds fake but changed everything: no one is coming to make me do this. So I just started. Fast, cheap, imperfect, live.
Every job came with someone who said “that’s done, ship it.” Working for yourself doesn’t, so nothing ends and you rework the homepage for six weeks. So I build the thing that says it.
launched, and mine- Momexa
- Make moves in the mess of motherhood. momexa.com
- MilMogul
- Income that grows wherever you are planted. milmogul.com
- Bruude
- A place to think. bruude.com
The weekly call opens 31 October.
$27 a month, leave whenever. One live call with me every week; bring the step you’re stuck on and we decide it, with other people launching the same month you are.
The list goes in first. It runs on Skool; you cancel there yourself.
Longer notes on launching.
Written the way I’d say them if I were sitting next to you.
Questions go here.
I answer these myself, usually within two days.
- @vivrobelo
- hi@vivianrobelo.com goes to the same place as the form.
- Looking for a page
- Everything I’ve made is in the library, open to anyone, no sign-in.