Three pillars decided once, one weekly pattern, four three-week eras, and then it repeats. The whole trick is that it ends and then restarts without you deciding anything new.
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It works because it repeats. The panic was never really about what to say, it was about having to decide it fresh every single day.
Three posts a week, thirteen weeks, then day 91 starts the same map over. Click any day, or the legend, to jump to what that post actually is.
the sell cell spans sat + sun because it’s one post on whichever of the two you pick. The era names down the side are the step-3 themes.
Step 1 · 15 minutes, once, and they don’t change for the next 90 days.
Write them down somewhere you’ll actually see them, because they don’t change for the next 90 days, and when a trend turns up and you’re tempted, it either fits one of the three pillars or it doesn’t happen, which is one more decision you never have to make again.
Step 2 · pick your three days, teach, human, sell, and the table below picks them up.
| day | pillar | what it is | effort |
|---|---|---|---|
| tue | A · teach | One useful thing, so a how-to, a checklist, or a mistake with its fix attached, and the captions you already have will cover the hook and the value openers for you. | 25 min |
| thu | C · human | Process, an opinion, or what the desk actually looks like, and this is the post that turns strangers into regulars, because people stay for a person. | 10 min |
| sat/sun | B · sell [gently 3 weeks, plainly week 4] | Weeks 1–3 stay gentle, so proof, results, and what’s inside, and then week 4 is the plain offer with the price on it. | 15 min |
Step 3 · thirteen weeks of themes, and every pillar wears the one it’s on.
| weeks | theme, and every pillar wears it |
|---|---|
| 1–3 | The mistake era. What everybody gets wrong about ‹your topic› and what to do instead, and the three weeks finish on a plain sell. |
| 4–6 | The how era. Your actual process broken into pieces, so you teach the steps and then sell the shortcut to anybody who’d rather not walk them alone. |
| 7–9 | The proof era. Results, befores and afters, and sentences your clients actually said, and the sell posts nearly write themselves during these three weeks. |
| 10–12 | The belief era. Your opinions and your rules, so why you do it your way, which draws in the people who think like you and quietly filters out the ones who were never a fit, and both of those are worth having. |
| 13 | The recap week. Best-of reposts and one honest “what do you want more of?”, because their answers are what seeds the next 90 days for you. |
Step 4 · day 91 is the same pillars, the same week and the same eras.
Day 91 is the same pillars, the same week and the same eras, just with new examples, new client stories, and new mistakes you’ve watched people make since. Nobody remembers what you posted in March, so you aren’t repeating yourself, you’re being consistent, and from the outside consistent looks the same as being everywhere.
This page is the product, so bookmark it, because the link in your email comes back here and this is the copy that gets updated when I add to it. And if something is broken or missing, reply to the delivery email and it reaches me.
v1.1 · 2 September 2026 · labels and buttons brought in line with the site; nothing in the material changed.
v1.0 · August 2026 · first version.
Doing this next to other people beats doing it alone: the weekly call opens 31 October.
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