Five emails so that new subscribers remember signing up, already written, and you fill in the brackets. It works in any email tool ever made.
this page is the product. It’s yours forever, so bookmark it. It doesn’t expire and it won’t move. Questions go to hi@vivianrobelo.com
Five emails, in order, with the timing on each. Copy one, swap the ‹brackets› for your own words, and load it into whatever sends your email. The platform doesn’t matter; the sequence is what does the work. Three rules while you edit: one job per email, prices named rather than hinted at, and the reply-question email left in, because that one earns its place twice.
Email 01 · send instantly.
subject: here’s your ‹thing› [and hi]
Hi ‹name if you have it, nothing if you don’t›, Here’s ‹the thing they signed up for›: ‹link›. No scavenger hunt, no “check the next email.” I’m ‹you›. I ‹what you do, one sentence›. That’s the whole introduction, the useful stuff starts in the next email. ‹sign-off›
subject options: “here’s your ‹thing› [and hi]” · “your ‹thing› is inside” · “delivered: the ‹thing› you asked for”
why it works: This one goes out the moment somebody signs up, and it carries the thing they asked for plus one line about who you are, and that’s all it does, because anything else you add here sits on top of the thing they actually came for.
Emails 02 and 03 · day 2 and day 4.
subject: the ‹number› mistakes everyone makes with ‹topic›
Quick one today. The ‹number› mistakes I see constantly with ‹topic›: 1. ‹mistake›, instead, ‹the fix, one line› 2. ‹mistake›, instead, ‹the fix› 3. ‹mistake›, instead, ‹the fix› Most people are making at least one of these right now. Fixing just one this week puts you ahead of most of ‹your industry›. ‹sign-off›
subject options: “the ‹number› mistakes everyone makes with ‹topic›” · “stop doing these ‹number› things” · “the mistakes I see every single week”
why it works: Give away your best teaching this early rather than saving it, because this is the email that decides whether anybody opens the three after it, and people make that decision quickly.
subject: why i do this [the short version]
Story time, kept short. ‹2–3 sentences: the moment you realized the problem you now solve. Specific beats impressive, the year, the client, the thing that went wrong.› That’s why ‹your business› exists: ‹one sentence connecting the story to what you sell›. Tomorrow-ish: the thing most people ask me about. ‹sign-off›
subject options: “why i do this [the short version]” · “the ‹year› that started all of this” · “the story I usually skip”
why it works: This is the story one, and it works when it stays specific and short, because its job is to get them trusting you rather than to sell them anything yet, and a long story starts sounding like a pitch.
Emails 04 and 05 · day 6 and day 9.
subject: the thing people usually start with
If you’ve been wondering where to start with me, it’s usually ‹your entry offer›. ‹One sentence: what it is.› ‹One sentence: what changes after.› It’s ‹price›, and you can see everything that’s in it here: ‹link›. No countdown timer, no bonus stack expiring at midnight. It’ll be there when you’re ready, I just didn’t want you hunting for it. ‹sign-off›
subject options: “the thing people usually start with” · “where most people start [no pressure]” · “if you were wondering where to begin”
why it works: This is the plain pitch, so name the price right here in the email rather than making them click through for it, because holding a number back costs you more trust than it ever protects and people always notice it’s missing.
subject: what are you stuck on?
One question, and I’d genuinely like the answer: What are you stuck on right now with ‹topic›? Hit reply and tell me, the real version, not the polite one. I read every reply myself, and what people say here decides what I make next. From here on it’s ‹your cadence, e.g. One useful email a week›. That’s the deal. ‹sign-off›
subject options: “what are you stuck on?” · “one question [i actually read these]” · “tell me the 11pm version”
why it works: This is the reply email, and it’s doing two jobs at once, because replies teach the inbox providers that your mail is wanted AND the answers tell you what to make next, so it’s the one I’d keep if I could only keep one of the five.
This page is the product, so bookmark it, because the link in your email comes back here and this is the copy that gets updated when I add to it. And if something is broken or missing, reply to the delivery email and it reaches me.
v1.1 · 2 September 2026 · labels and buttons brought in line with the site; nothing in the material changed.
v1.0 · August 2026 · first version.
Doing this next to other people beats doing it alone: the weekly call opens 31 October.
[© 2026 Vivifye LLC dba Vivian Robelo · use it in your own business and in the work you do for clients · the only thing i’d ask is that you don’t resell these emails themselves]